Editorial analytics built on GA4
Your readers are telling you what to write.
Luma makes sure your editors hear it.
Your readers are telling you what to write.
Luma makes sure your editors hear it.
Luma Insights helps digital publishers understand what content is performing, where Discover opportunities are growing, and how their newsroom drives revenue.
Not another dashboard. A smarter way to make editorial decisions.
Trusted by editors and revenue teams at India's leading publishers
Trusted by editors and revenue teams at India's leading publishers
Built on GA4
Turn GA4 & Search Console Data Into Editorial Intelligence
GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.
Built on GA4
Turn GA4 & Search Console Data Into Editorial Intelligence
GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.
Built on GA4
Turn GA4 & Search Console Data Into Editorial Intelligence
GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.
GA4 captures everything. Luma tells you what to do with it.
GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.
GA4 captures everything. Luma tells you what to do with it.
GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.
GA4 captures everything. Luma tells you what to do with it.
GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.
Built for Modern Newsrooms, with intelligence built-in
GA4 is a universal platform. Luma adds the layer your newsroom needs : author leaderboards, editorial trust scores, Discover topic performance, and content gap analysis, all powered by your GA4 data.
Built for Modern Newsrooms, with intelligence built-in
GA4 is a universal platform. Luma adds the layer your newsroom needs : author leaderboards, editorial trust scores, Discover topic performance, and content gap analysis, all powered by your GA4 data.
Built for Modern Newsrooms, with intelligence built-in
Actionable suggestions from your data, without digging into spreadsheets .
Discover the Stories Your Newsroom Should Cover Next
GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.
Discover the Stories Your Newsroom Should Cover Next
GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.
Discover the Stories Your Newsroom Should Cover Next
GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.
Your Monday morning editorial plan, ready before your first cup of coffee
Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.
Your Monday morning editorial plan, ready before your first cup of coffee
Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.
Your Monday morning editorial plan, ready before your first cup of coffee
Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.
Platform Features
Six features, one dashboard, Built entirely on your data.
Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.
Platform Features
Six features, one dashboard, Built entirely on your data.
Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.
Platform Features
Six features, one dashboard, Built entirely on your data.
Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.
Search Console + GA4
Content Gaps
Identifies high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.
Quick Wins, High Potential & Long-tail buckets
Competitor ranking analysis per query
AI headline & content recommendations
Editorial Intelligence
Author Leaderboard
Celebrate your top authors and lift your entire newsroom. Track engagement and article output to identify the star performers and those who need support.
4-tier performance classification
Views, readers, sessions & article output
Trend over time charts
Editorial Intelligence
Author Comparison
Compare any two authors across all GA4 metrics with visual bar charts. Switch between 7-day and 28-day windows for editorial reviews and coaching conversations.
Side-by-side metrics comparison
Visual bar charts with relative scores
7-day & 28-day time windows
Discover Analytics
Discover Topic Analysis
Luma provides a visual bubble chart to analyze Discover topics. The size of the bubble indicates the level of topical authority. Know what Google Discover is surfacing today.
Interactive bubble chart visualisation
Auto-classification from URLs
24-hour refresh cycle
AI-Powered
Content Action
Prioritised content suggestions based on trending Search Console queries and GA4 performance gaps. High Priority and Medium Priority, domain-specific, no irrelevant noise.
Queries trending in last 48 hours
High Priority / Medium Priority ranking
Domain-specific, no irrelevant noise
Video Analytics
YouTube Insights
Connects your YouTube channel to your GA4 publisher dashboard. Your articles and video stories, finally under one roof. Track views, watch time, and subscribers right alongside your article performance.
Unified web + video analytics view
Views, watch time, subscriber tracking
Top video & retention pattern analysis
Start with what you already have
A detailed GA4 audit, free for every publisher.
A detailed GA4 audit, free for every publisher.
Our audit tells you exactly what is working, what is missing, and what needs to be fixed with a prioritised roadmap so your team knows where to start.
Our audit tells you exactly what is working, what is missing, and what needs to be fixed with a prioritised roadmap so your team knows where to start.
Category-wise performance breakdown
A clear health check of your GA4 tracking and implementation
Google Discover and Search Console health check
Understand who your loyal readers are
Actionable ideas to grow your ad revenue
Youtube Studio
Google Adsense
Google Search Console
Google Analytics 4
Youtube Studio
Google Adsense
Google Search Console
Google Analytics 4
Connect . Assess . Converse
Your Personalized Dashboards
Connect . Assess . Converse
Your Personalized Dashboards
In Their Words
GA4 Shows the Data. Luma Makes It Useful for Editors.
Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.
In Their Words
GA4 Shows the Data. Luma Makes It Useful for Editors.
Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.
In Their Words
GA4 Shows the Data. Luma Makes It Useful for Editors.
Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.
We knew we needed to stand out in a crowded digital space. After a detailed consultation with Mediology, we adopted structured data and used insights from News Consumer Insights (NCI). Structured data made it easier for search engines to understand and surface our content, while NCI gave us the insights we needed to tailor our stories.
Neha Mehta
Prabha Sakshi
At Medical Dialogues, we turned to News Consumer Insights (NCI) to better understand our readers and improve our content strategy. Having access to detailed audience insights in a single, easy-to-use dashboard allowed us to find exactly who our readers are, what they care about, and which content drives the most engagement.
Meghna A Singhania
Medical Dialogues
The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.
Jyoti Malhotra
Tribune India
We knew we needed to stand out in a crowded digital space. After a detailed consultation with Mediology, we adopted structured data and used insights from News Consumer Insights (NCI). Structured data made it easier for search engines to understand and surface our content, while NCI gave us the insights we needed to tailor our stories.
Neha Mehta
Prabha Sakshi
At Medical Dialogues, we turned to News Consumer Insights (NCI) to better understand our readers and improve our content strategy. Having access to detailed audience insights in a single, easy-to-use dashboard allowed us to find exactly who our readers are, what they care about, and which content drives the most engagement.
Meghna A Singhania
Medical Dialogues
The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.
Jyoti Malhotra
Tribune India
We knew we needed to stand out in a crowded digital space. After a detailed consultation with Mediology, we adopted structured data and used insights from News Consumer Insights (NCI). Structured data made it easier for search engines to understand and surface our content, while NCI gave us the insights we needed to tailor our stories.
Neha Mehta
Prabha Sakshi
At Medical Dialogues, we turned to News Consumer Insights (NCI) to better understand our readers and improve our content strategy. Having access to detailed audience insights in a single, easy-to-use dashboard allowed us to find exactly who our readers are, what they care about, and which content drives the most engagement.
Meghna A Singhania
Medical Dialogues
The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.
Jyoti Malhotra
Tribune India
We knew we needed to stand out in a crowded digital space. After a detailed consultation with Mediology, we adopted structured data and used insights from News Consumer Insights (NCI). Structured data made it easier for search engines to understand and surface our content, while NCI gave us the insights we needed to tailor our stories.
Neha Mehta
Prabha Sakshi
At Medical Dialogues, we turned to News Consumer Insights (NCI) to better understand our readers and improve our content strategy. Having access to detailed audience insights in a single, easy-to-use dashboard allowed us to find exactly who our readers are, what they care about, and which content drives the most engagement.
Meghna A Singhania
Medical Dialogues
The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.
Jyoti Malhotra
Tribune India
We knew we needed to stand out in a crowded digital space. After a detailed consultation with Mediology, we adopted structured data and used insights from News Consumer Insights (NCI). Structured data made it easier for search engines to understand and surface our content, while NCI gave us the insights we needed to tailor our stories.
Neha Mehta
Prabha Sakshi
At Medical Dialogues, we turned to News Consumer Insights (NCI) to better understand our readers and improve our content strategy. Having access to detailed audience insights in a single, easy-to-use dashboard allowed us to find exactly who our readers are, what they care about, and which content drives the most engagement.
Meghna A Singhania
Medical Dialogues
The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.
Jyoti Malhotra
Tribune India
The Luma Difference
GA4 is powerful. With Luma, it becomes editorial.
Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.
The Luma Difference
GA4 is powerful. With Luma, it becomes editorial.
Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.
The Luma Difference
GA4 is powerful. With Luma, it becomes editorial.
Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.
GA4 Alone
Powerful reports but requires an analyst to interpret for editorial teams
Custom dimensions possible but requires setup and report building
Traffic data available but editorial interpretation is manual
Discover traffic visible in GA4 and Search Console reports
GA4 web data and YouTube Studio are separate platforms
Data for teams that know how to extract it with special access
Luma Insights
Editorial dashboards any journalist can read in seconds
Author leaderboard and comparison ready from day one, updated daily
Content gaps and action queue — specific stories to publish or optimise today
Discover Topic Analysis is interactive topic map showing what Google is surfacing right now
Unified web and YouTube view : one row per story, across every channel
Prioritised action plan delivered to editors every morning
GA4 Alone
Powerful reports but requires an analyst to interpret for editorial teams
Custom dimensions possible but requires setup and report building
Traffic data available but editorial interpretation is manual
Discover traffic visible in GA4 and Search Console reports
GA4 web data and YouTube Studio are separate platforms
Data for teams that know how to extract it with special access
Luma Insights
Editorial dashboards any journalist can read in seconds
Author leaderboard and comparison ready from day one, updated daily
Content gaps and action queue — specific stories to publish or optimise today
Discover Topic Analysis is interactive topic map showing what Google is surfacing right now
Unified web and YouTube view : one row per story, across every channel
Prioritised action plan delivered to editors every morning
GA4 Alone
Powerful reports but requires an analyst to interpret for editorial teams
Custom dimensions possible but requires setup and report building
Traffic data available but editorial interpretation is manual
Discover traffic visible in GA4 and Search Console reports
GA4 web data and YouTube Studio are separate platforms
Data for teams that know how to extract it with special access
Luma Insights
Editorial dashboards any journalist can read in seconds
Author leaderboard and comparison ready from day one, updated daily
Content gaps and action queue — specific stories to publish or optimise today
Discover Topic Analysis is interactive topic map showing what Google is surfacing right now
Unified web and YouTube view : one row per story, across every channel
Prioritised action plan delivered to editors every morning
Real-Time Newsroom Insights,
Anytime & Anywhere
Real-Time Newsroom Insights,
Anytime & Anywhere
FAQ's
FAQs- Questions Publishers Ask Before Getting Started
Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.
FAQ's
FAQs- Questions Publishers Ask Before Getting Started
Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.
FAQ's
FAQs- Questions Publishers Ask Before Getting Started
Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.
What is Luma Insights?
Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.
How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?
What is Luma Insights?
Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.
How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?
You already have GA4. Now let it power your newsroom.
Luma Insights connects to your existing GA4, Search Console and YouTube Analytics in minutes. No new tracking. No data migration. Just editorial clarity from the data you already own.