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Editorial analytics built on your data

Your readers are telling you what to write.
Luma makes sure your editors hear it.

Your readers are telling you what to write.
Luma makes sure your editors hear it.

Luma Insights helps digital publishers understand what content is performing, where Discover opportunities are growing, and how their newsroom drives revenue.

Not another dashboard. A smarter way to make editorial decisions.

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Book a free demo

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Trusted by editors and revenue teams at India's leading publishers

Trusted by editors and revenue teams at India's leading publishers

Built on GA4

Turn GA4 & Search Console Data Into Editorial Intelligence

GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.

Built on GA4

Turn GA4 & Search Console Data Into Editorial Intelligence

GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.

Built on GA4

Turn GA4 & Search Console Data Into Editorial Intelligence

GA4 and search console gives publishers extraordinary data. Luma gives that data a newsroom voice.
Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

GA4 captures everything. Luma tells you what to do with it.

GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

GA4 captures everything. Luma tells you what to do with it.

GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.

Dashboard showing MRR of $69,897 and 1206 active users with an upward trend graph.

GA4 captures everything. Luma tells you what to do with it.

GA4 tracks hundreds of signals across every reader journey. Luma structures that richness into author metrics, story performance, and content opportunity, no analytics team or custom reports required.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Built for Modern Newsrooms, with intelligence built-in

GA4 is a universal platform. Luma adds the layer your newsroom needs : author leaderboards, editorial trust scores, Discover topic performance, and content gap analysis, all powered by your GA4 data.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Built for Modern Newsrooms, with intelligence built-in

GA4 is a universal platform. Luma adds the layer your newsroom needs : author leaderboards, editorial trust scores, Discover topic performance, and content gap analysis, all powered by your GA4 data.

AI suggesting actions like "Optimize onboarding flow" and "Raise pricing tier" based on user data.

Built for Modern Newsrooms, with intelligence built-in

Actionable suggestions from your data, without digging into spreadsheets .

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Discover the Stories Your Newsroom Should Cover Next

GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Discover the Stories Your Newsroom Should Cover Next

GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Discover the Stories Your Newsroom Should Cover Next

GA4 and Search Console show you what your readers are searching for. Luma shows you which of those searches you're missing and which stories to write this week to close the gap.

Retention graph with user return notifications for analyzing feature effectiveness.

Your Monday morning editorial plan, ready before your first cup of coffee

Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.

Retention graph with user return notifications for analyzing feature effectiveness.

Your Monday morning editorial plan, ready before your first cup of coffee

Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.

Retention graph with user return notifications for analyzing feature effectiveness.

Your Monday morning editorial plan, ready before your first cup of coffee

Luma helps identify high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.

Every Metric That Matters.
Luma Insights in Action, Watch Now.

Every Metric That Matters.
Luma Insights in Action, Watch Now.

Start with what you already have

Your data team. Working 24×7. For every editor.

Your data team. Working 24×7. For every editor.


Most analytics tools show you what happened. Luma acts on it. Every morning, before your first editorial meeting, Luma has already read your GA4 data, checked Search Console, scanned Discover trends, reviewed Ad Manager yield, and built a prioritised action plan for every editor on your team.

It's the equivalent of a data analyst sitting at every editor's desk — one who never sleeps, never misses a signal, and always knows which story to publish next.


Most analytics tools show you what happened. Luma acts on it. Every morning, before your first editorial meeting, Luma has already read your GA4 data, checked Search Console, scanned Discover trends, reviewed Ad Manager yield, and built a prioritised action plan for every editor on your team.

It's the equivalent of a data analyst sitting at every editor's desk — one who never sleeps, never misses a signal, and always knows which story to publish next.

Always on

Always on

Data refreshes continuously from all six Google sources, no manual exports, no waiting for weekly reports.

Data refreshes continuously from all six Google sources, no manual exports, no waiting for weekly reports.

Proactive, not reactive

Proactive, not reactive

Luma surfaces what to do next — not just what happened. Editors receive specific actions, not data to interpret.

Luma surfaces what to do next — not just what happened. Editors receive specific actions, not data to interpret.

Specific to your newsroom

Specific to your newsroom

Every insight is drawn from your publication's own data — not industry benchmarks or generic recommendations.

Every insight is drawn from your publication's own data — not industry benchmarks or generic recommendations.

Platform Features

Six features, one dashboard, Built entirely on your data.

Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.

Platform Features

Six features, one dashboard, Built entirely on your data.

Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.

Platform Features

Six features, one dashboard, Built entirely on your data.

Luma is not replacing your GA4. It helps you uncover content opportunities, trending topics, and content gaps using insights from GA4, Search Console, Discover, YouTube, Firebase & Google Play.

Search Console + GA4

Content Gaps

Identifies high-impression queries where you rank but underperform on clicks. Buckets opportunities into Quick Wins, High Potential and Long-tail drawn from your Search Console data.

Quick Wins, High Potential & Long-tail buckets

Competitor ranking analysis per query

AI headline & content recommendations

Logos of tools outward, illustrating easy integration with no engineering required.

Editorial Intelligence

Author Leaderboard

Celebrate your top authors and lift your entire newsroom. Track engagement and article output to identify the star performers and those who need support.

4-tier performance classification

Views, readers, sessions & article output

Trend over time charts

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Editorial Intelligence

Author Comparison

Compare any two authors across all GA4 metrics with visual bar charts. Switch between 7-day and 28-day windows for editorial reviews and coaching conversations.

Side-by-side metrics comparison

Visual bar charts with relative scores

7-day & 28-day time windows

Envelope containing recommendations like “Fix churn spike” and “Action,” symbolizing actionable insights.

Discover Analytics

Discover Topic Analysis

Luma provides a visual bubble chart to analyze Discover topics. The size of the bubble indicates the level of topical authority. Know what Google Discover is surfacing today.

Interactive bubble chart visualisation

Auto-classification from URLs

24-hour refresh cycle

Logos of tools outward, illustrating easy integration with no engineering required.

AI-Powered

Content Action

Prioritised content suggestions based on trending Search Console queries and GA4 performance gaps. High Priority and Medium Priority, domain-specific, no irrelevant noise.

Queries trending in last 48 hours

High Priority / Medium Priority ranking

Domain-specific, no irrelevant noise

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

Video Analytics

YouTube Insights

Connects your YouTube channel to your GA4 publisher dashboard. Your articles and video stories, finally under one roof. Track views, watch time, and subscribers right alongside your article performance.

Unified web + video analytics view

Views, watch time, subscriber tracking

Top video & retention pattern analysis

Envelope containing recommendations like “Fix churn spike” and “Action,” symbolizing actionable insights.

Start with what you already have

A detailed GA4 audit, free for every publisher.

A detailed GA4 audit, free for every publisher.

Our audit tells you exactly what is working, what is missing, and what needs to be fixed with a prioritised roadmap so your team knows where to start.

Our audit tells you exactly what is working, what is missing, and what needs to be fixed with a prioritised roadmap so your team knows where to start.

Category-wise performance breakdown

A clear health check of your GA4 tracking and implementation

Google Discover and Search Console health check

Understand who your loyal readers are

Actionable ideas to grow your ad revenue

Request Sample GA4 Audit Report

Request Sample GA4 Audit Report

In Their Words

GA4 Shows the Data. Luma Makes It Useful for Editors.

Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.

In Their Words

GA4 Shows the Data. Luma Makes It Useful for Editors.

Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.

In Their Words

GA4 Shows the Data. Luma Makes It Useful for Editors.

Luma transforms GA4, Search Console, and Discover data into clear editorial insights built for editors, journalists, and digital publishers.

Jyoti Malhotra

Editor-in-chief, The Tribune

Luma is teaching us how to reshape our journalism

The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.

Jyoti Malhotra

Editor-in-chief, The Tribune

From Instinct to Insight : The Luma Effect at The Tribune

The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.

The Luma Difference

GA4 is powerful. With Luma, it becomes editorial.

Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.

The Luma Difference

GA4 is powerful. With Luma, it becomes editorial.

Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.

The Luma Difference

GA4 is powerful. With Luma, it becomes editorial.

Every publisher already has GA4. Luma adds the newsroom intelligence layer, so your editorial team reads the same data your analytics team reads, in the language they think in.

GA4 Alone

Powerful reports but requires an analyst to interpret for editorial teams

Custom dimensions possible but requires setup and report building

Traffic data available but editorial interpretation is manual

Discover traffic visible in GA4 and Search Console reports

GA4 web data and YouTube Studio are separate platforms

Data for teams that know how to extract it with special access

Luma Insights

Editorial dashboards any journalist can read in seconds

Author leaderboard and comparison ready from day one, updated daily

Content gaps and action queue — specific stories to publish or optimise today

Discover Topic Analysis is interactive topic map showing what Google is surfacing right now

Unified web and YouTube view : one row per story, across every channel

Prioritised action plan delivered to editors every morning

GA4 Alone

Powerful reports but requires an analyst to interpret for editorial teams

Custom dimensions possible but requires setup and report building

Traffic data available but editorial interpretation is manual

Discover traffic visible in GA4 and Search Console reports

GA4 web data and YouTube Studio are separate platforms

Data for teams that know how to extract it with special access

Luma Insights

Editorial dashboards any journalist can read in seconds

Author leaderboard and comparison ready from day one, updated daily

Content gaps and action queue — specific stories to publish or optimise today

Discover Topic Analysis is interactive topic map showing what Google is surfacing right now

Unified web and YouTube view : one row per story, across every channel

Prioritised action plan delivered to editors every morning

GA4 Alone

Powerful reports but requires an analyst to interpret for editorial teams

Custom dimensions possible but requires setup and report building

Traffic data available but editorial interpretation is manual

Discover traffic visible in GA4 and Search Console reports

GA4 web data and YouTube Studio are separate platforms

Data for teams that know how to extract it with special access

Luma Insights

Editorial dashboards any journalist can read in seconds

Author leaderboard and comparison ready from day one, updated daily

Content gaps and action queue — specific stories to publish or optimise today

Discover Topic Analysis is interactive topic map showing what Google is surfacing right now

Unified web and YouTube view : one row per story, across every channel

Prioritised action plan delivered to editors every morning

The Luma Scenarios
In every Editorial Newsroom

The Luma Scenarios
In every Editorial Newsroom

Real-Time Newsroom Insights,
Anytime & Anywhere

A mockup of Freelio's mobile app

Mobile App

Mobile App

Web App

Web App

A mockup of Freelio's mobile app

Mobile App

Mobile App

Web App

Web App

Real-Time Newsroom Insights,
Anytime & Anywhere

A mockup of Freelio's mobile app

Mobile App

Mobile App

Web App

Web App

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Lumainsights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.
What is Luma Insights?

Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.

How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?
What is Luma Insights?

Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.

How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?

You already have GA4. Now let it power your newsroom.

Luma Insights connects to your existing GA4, Search Console and YouTube Analytics in minutes. No new tracking. No data migration. Just editorial clarity from the data you already own.

Schedule a Demo

Schedule a Demo