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Your entire newsroom,
Live on one screen

Your entire newsroom,
Live on one screen

A single rotating wall display showing real-time signals from your web, search, and YouTube channels. Built for the editorial floor. No tab-switching. No waiting for reports.
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Luma Newsroom Live
Luma Newsroom Live

What it does

Instant situational awareness for every editor

See what’s breaking across your site, search, and video channels in one rotating wall display. No tab-switching. No waiting for reports. No pinging the data team.

What it does

Instant situational awareness for every editor

See what’s breaking across your site, search, and video channels in one rotating wall display. No tab-switching. No waiting for reports. No pinging the data team.

What it does

Instant situational awareness for every editor

See what’s breaking across your site, search, and video channels in one rotating wall display. No tab-switching. No waiting for reports. No pinging the data team.

Active Users · Right Now

How many readers are on your site at this moment, where they came from, and which stories they’re reading live from GA4, updating every minute.

Real-Time Tracking

How many readers are on your site at this moment, where they came from, and which stories they’re reading live from GA4, updating every minute.

Geo Pulse · Live Readers

Understand exactly which cities are driving your readership at this moment city-level granularity on a live map.

Top Search Queries

What readers searched to find you with clicks, impressions, and CTR updating in real time. Not tomorrow morning’s report. Right now.

YouTube Performance

Subscriber growth, views by country, top source (Shorts vs Browse), and engagement metrics all in the same view as your web traffic.

YouTube Performance

Keep your analytics safe with advanced security and strong encryption.

Discover Topics · Bubble Map

Visual breakdown of which editorial categories are performing on Google Discover, sized by article count and traction.

Big Screen Ready

Built for the newsroom wall from day one. Channels rotate automatically. The editorial floor stays aligned without anyone managing it.

Who it's for

Built for how newsrooms actually work

From the editor deciding what to chase at 9am to the digital head reviewing weekly performance, Newsroom Live fits into every workflow without changing how your team operates.

Who it's for

Built for how newsrooms actually work

From the editor deciding what to chase at 9am to the digital head reviewing weekly performance, Newsroom Live fits into every workflow without changing how your team operates.

Who it's for

Built for how newsrooms actually work

From the editor deciding what to chase at 9am to the digital head reviewing weekly performance, Newsroom Live fits into every workflow without changing how your team operates.

Editorial Teams

Make coverage calls with confidence

Make coverage calls with confidence

Know which stories are gaining traction, which queries are spiking, and which cities are surging before your next story meeting. Data on the wall means no one has to ask what’s working.

Know which stories are gaining traction, which queries are spiking, and which cities are surging before your next story meeting. Data on the wall means no one has to ask what’s working.

Newsroom Floors

One shared view for the whole team

One shared view for the whole team

Put Newsroom Live on the wall. Every journalist, editor, and producer sees what’s performing, what’s trending, and what needs attention, without opening a single dashboard.

Put Newsroom Live on the wall. Every journalist, editor, and producer sees what’s performing, what’s trending, and what needs attention, without opening a single dashboard.

Digital Heads

Spot platform shifts before they become problems

Spot platform shifts before they become problems

Watch your Discover traffic, Search CTR, and YouTube engagement move together in one view. Catch drops early. Move on spikes fast.

Watch your Discover traffic, Search CTR, and YouTube engagement move together in one view. Catch drops early. Move on spikes fast.

Video Teams

YouTube performance without leaving the newsroom

YouTube performance without leaving the newsroom

Geographic reach, subscriber growth, Shorts vs. Browse breakdown, your video numbers sit beside your web numbers so you can see how both audiences move together.

Geographic reach, subscriber growth, Shorts vs. Browse breakdown, your video numbers sit beside your web numbers so you can see how both audiences move together.

Coverage

Every channel. One rotation.

Web traffic, Google Discover, and YouTube performance rotate automatically. Every channel covered. Nothing to remember to check.

Coverage

Every channel. One rotation.

Web traffic, Google Discover, and YouTube performance rotate automatically. Every channel covered. Nothing to remember to check.

Coverage

Every channel. One rotation.

Web traffic, Google Discover, and YouTube performance rotate automatically. Every channel covered. Nothing to remember to check.

Realtime Web

Active users per minute, top stories by live views, top authors, top categories, and city-level geo pulse — all updating in real time from GA4.

Active users

Live Feed

Geo Pulse

Logos of tools outward, illustrating easy integration with no engineering required.

Search & Discovery

Top search queries with clicks, impressions, and CTR. Trending on Discover with article-level click counts. Cross-surface breakdown of Search vs. Discover traffic share.

Top Queries

Discover Topics

Headline Velocity

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

YouTube

Views by country on a live world map, subscriber growth today, top traffic source, likes and comments, and trending video alerts powered by your YouTube Analytics connection.

Side-by-side metrics comparison

Visual bar charts with relative scores

7-day & 28-day time windows

Envelope containing recommendations like “Fix churn spike” and “Action,” symbolizing actionable insights.

In Their Words

What Indian newsrooms are saying

In Their Words

What Indian newsrooms are saying

In Their Words

What Indian newsrooms are saying

Jyoti Malhotra

Editor-in-chief, The Tribune

Luma is teaching us how to reshape our journalism

The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.

Jyoti Malhotra

Editor-in-chief, The Tribune

From Instinct to Insight : The Luma Effect at The Tribune

The lives of The Tribune employees have been turned both upside down and 360 degrees because of Luma insights — it’s nothing short of brilliant. She’s a goddess. She is teaching us how to reshape our journalism so we can reach more and more viewers. The best part is that because this is data-driven and not anecdotal, the trust factor is so high.

Want to see Newsroom Live on your wall screen?
We set it up for you. No cost for the editorial audit. Just a 30-minute conversation.

Contact Us

Contact Us

Want to see Newsroom Live on your wall screen?
We set it up for you. No cost for the editorial audit. Just a 30-minute conversation.

Contact Us

Contact Us

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Luma Insights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Luma Insights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.

FAQ's

FAQs- Questions Publishers Ask Before Getting Started

Clear answers to common questions about Luma Insights, editorial analytics, GA4 insights, author performance tracking, and newsroom optimization.
What is Luma Insights?

Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.

How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?
What is Luma Insights?

Luma Insights is an editorial analytics platform built on GA4 — designed specifically for digital news publishers. It connects content performance, author productivity, Google Discover traffic, and revenue data in a single newsroom dashboard, giving editors and revenue teams the clarity to act, not just observe.

How does Luma work with GA4 and Google Search Console?
Is Luma a GA4 replacement?
How can I fix my Discover traffic drops?
What makes Luma different from standard marketing analytics tools?
How does Luma connect YouTube Analytics with newsroom performance?